Former Microsoft CVP launches new creator-oriented AI assistant

While Microsoft offers Copilot as its artificial general intelligence platform across Windows, Azure, and Office, a former Microsoft CVP is looking to cater to creatives specifically with a new AI tool for authors, creators, media producers and YouTubers.

Former Microsoft CVP Joseph Sirosh, who had, until recently been working over at Amazon in its Alexa division, is now part of a new company called CreatorsAGI. After its founding in January of this year, CreatorsAGI recently soft-launched a new AI model that’s designed to support content creators with media that reflects their own personalities as well as draw finances from new revenue streams.

During his time at Amazon, Sirosh led the company’s development of AI-enhanced customer interactions, and while at Microsoft he sat as CTO of AI.

As Geekwire reports, CreatorsAGI could supplant the process and flow of ghostwriting for authors such as Jame Patterson, Tom Clancy, Danielle Steel, and others.

“It is a two-sided marketplace platform, where authentic creators (authors or others with their own proprietary content) can build a conversational AI that is grounded in the content they bring,” Sirosh told GeekWire via email. “This means that the creator has control over the conversational output of the AI, creating authenticity and credibility.”

Joseph Sirosh – CreatorsAGI

Sirosh’s CreatorsAGI project is one of thirty-six like-minded specialized AI efforts brought forth by several new AI-led companies and represents the evolution of AI differentiation. While OpenAI may have pierced the general AI bubble and absorbed an unfounded amount of investor and enthusiasm buy in, companies such as CreatorsAGI stand to make benefit from a more tailored audience with specific AI needs that result in direct revenue and profit for its customers.

Another way CreatorsAGI differentiates itself from the larger generalized AI tools is its training models which leverage verified and approved data from users. While many of the current generalized AI models leverage unverified language models for training data which have led to several privacy and copyright issues, CreatorsAGI seems able to address those issues head on due to its limited AI goals.

Like the streaming app bubble, general AI use will eventually pass through a more customer scrutinized phase where paying for host of unused features and settings gets whittled down finding the hyper-focused AI tool that makes the more financial sense for customers and CreatorsAGI could be the face of YouTube faster than Google’s own Gemini based on its scope of features.

As of now, CreatorsAGI only offers a website for more information. For anyone looking to sign up or get started with the AI tool will need to wait a bit longer until the company allows more people to get their hands on it in larger trials.