Microsoft PC Manager's promotes Bing Search as preferred repair tip

The Microsoft PC Manager app recently got a slew of new monitoring and repair features added to it that includes enhanced file clean up, partition management and suggested Repair Tips that cleverly help to promote Bing Search.

The Microsoft PC Manager app is first party product from the company that’s seemingly endorsing monitoring and repair options that now promote Bing as part of its “Repair Tips” suggested improvements following a recent update.

When using Microsoft PC Manager, the app will scan Windows to identify which browser and search engine are being used to determine the best suggested repair option going forward, and it just so happens that Microsoft Edge with Bing Search is preferred repair option.

If users aren’t particularly scrupulous or detailed oriented, it’s easy to mistakenly switch their default browser and search engine to Edge and Bing with a single click as part of a pre-selected repair option in the Microsoft PC Manager menu.

Microsoft has been increasingly getting on the nerves of users sensitive to garish marketing and advertising tactics in Windows 11, and the new self-preferential suggested “Repair Tip” of Edge and Bing in the Microsoft PC Manager app could feel like another line being crossed by the software provider.

The Edge and Bing suggested repair tip feels especially egregious when noting that Windows users already dedicated to daily driving those platforms are still receiving the prompt.

While Microsoft isn’t alone in attempting to market its various solutions to its users, whataboutism doesn’t address a growing sentiment that the company is smashing the gas on a new advertising model within its traditional operating system that isn’t necessarily benefiting its users.

It should be noted that the Microsoft PC Manager app was developed by company engineers based in China and that an official US launch could be delivered sans Edge and Bing suggestions. Microsoft has habitually attempted to cross the delicate line of advertising versus ‘suggesting’ and in most instances, swift and vocal feedback from Windows users has won out in the practical application of this new self-promotion effort.

Maybe this new Edge and Bing suggestion will be as short-lived or infrequent as previous attempts.